Additionally, Digital is perceived as ‘new’ technology and Analog as ‘old’ technology. The perception of Analog as 'old' and Digital as 'new' could 
not be further from the truth. Virtually all electronic devices employ analog chips, but they are mostly buried deep inside and not apparent to the users. 



Analog chips are the ‘infrastructure’ within the device that manages the battery and power, drives the display and audio, and senses the physical environment. These analog (and related mixed-signal) chips are notoriously difficult to develop due to resisting automation and scaling.

Therefore, analog chips have always been frustratingly expensive and laborious to develop. Meanwhile the development of digital chips has enjoyed massive advances in automation and scale over the last 30 years, enabled by major EDA (electronic design automation) firms with synthesis tools like RTL, Verilog/VHDL. Analog has lacked such tools and has been in the relative ‘dark ages’ when it comes to design automation.



It has become a $60B segment that spends 60% more in R&D for every dollar of sales compared to Digital. Celera’s end-to-end platform aims to end this R&D disparity between Analog and Digital – it’s time to modernize Analog IC development with software automation.